Our Story, Our Commitment
Commitment
UPCOATING is a trusted Malaysian manufacturer and distributor of premium automotive paints, car care products, and colour systems — serving professionals and enthusiasts since our founding.
Product Range
Manufacture and distribute a premier range of automotive paints for Malaysia's premium and commercial vehicle market, as well as the mid-market segment.
Supply products under our own brand name "Up Coating" and produce under private label to meet specific customer needs.
Offer the complete range of car care products and ancillary materials — from wash to coating.
Quality Control
What Drives Us
We employ a dedicated team of technical and sales consultants with vast experience developed over many years in the paint industry.
We offer onsite training at customers' premises, building solid business relationships that often turn into lasting friendships.
Our purpose is to consistently educate and assist our customers in transforming their productivity into profitability.
We strive to ensure our products surpass the highest standard by implementing latest technology in every formulation.
"To exceed our customers' expectations in quality, delivery and cost through continuous improvement and customer interaction."
"To be a reputable and a formidable manufacturer and competitor in the Malaysia automotive coatings industry."
Core Values
The principles that guide every decision, every product, and every relationship we build.
Professionalism
Openness
Building solid business relationships with customers
Total Solutions & Teamwork
Understanding Customer's Needs
Integrity
Growth
Through knowledge and experience
Commitment
To be consistent
Nurture
Respect our natural environment
Accountability
By taking responsibility
Meet the People Behind UPCOATING
Dedicated professionals committed to quality and innovation.
John Lim
CEO & Founder
Over 20 years in the automotive coatings industry.
Sarah Wong
R&D Director
Leading product innovation and quality control.
Mike Raj
Technical Sales Manager
Expert in colour matching and application techniques.
Want to Learn More?
Discover our full product range and see how Up Coating can meet your automotive coating needs.